The Standard Straight-leg Barbie, stock #1190, came on the same body as the later Bubblecut dolls, but her new body has a pink skin tone color rather than the tan tone color found on the Bubbles. She has painted on eyelashes and is marked “Midge T.M. ©1962 Barbie® ©1958 by Mattel, Inc. Patented”.
|Here are three of my Standards: |
1967-1969 in two-piece suit, 1971 with center-glace eyes, and 1970 side glace eyes
|End flap on box marked with the hair color|
|The Standard Barbie with her beautiful hair and pink ribbon|
|Hair Fair Barbie (1967)|
The first of three gift sets that featured the Standard Straight-leg Barbie was available by mail-in only in 1967. It is the rarest gift set of them all! “Barbie Loves the Improvers” was an Inland Steel Gift Set promotion, which was extremely limited. There are only a few that have ever been found. Barbie wore the same pink two-piece swim suit and had the pink ribbon in her hair. She’s been found with blonde and red hair. She also came with hot pink shoes and a cool metallic silver cardboard dress that looks like a tin can, that has a cut-out for her belly button (which she doesn't have!). Also, there was a flier showing an actual model wearing the “Warrior Women” tin can dress. All of this was packaged in a brown mailing box marked “Barbie Loves the Improvers”.
|Photo from eBay Community Page|
|The comic Book (Left) and Jane Fonda poster and cover of Life Magazine|
|Sears Exclusive #1544 Travel in Style Gift Set|
|Sears Exclusive 1592 Twinkle Town Gift set & 1969 Sears Christmas Catalog Ad|
At the time these dolls were sold, they were considered the inexpensive version of the new “Mod” Barbie because they didn’t have the twist waist, rooted eyelashes, and bendable legs.
|1970 Standard with light brown hair|