Mr. Ward began his company by purchasing products wholesale, and then retailing his merchandise directly to the rural community.
The slogan that was adopted in 1875: “Satisfaction Guaranteed or Your Money Back” was an important part of the rapid growth of the company. By 1904, his catalogs were being mailed to over three million customers. The first retail store opened in 1926, and by 1930 store sales exceeded the catalog sales. In 1931 there were more than 530 retail stores. The catalog business came to an end in 1985. In 2001, after almost 130 years in business, the company closed its doors.
|#3210 Montgomery Ward Reissue Barbie|
|Page from the 1972 Montgomery Ward Catalog|
|Store and Catalog Version (missing wrist tag on catalog doll)|