In 1970 Sears released the exclusive #1132 Walking Jamie
doll. She was never available in the
Mattel Catalog.
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| Button on Jamie's back |
Jamie
is marked: ©1967 Mattel, Inc./U.S. Patented/ Pat' d Canada 1967/Other Pat's
Pend/Japan
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| Original Box |
In her original box, she was dressed in a yellow, pink and orange knit mini dress, with a matching belt, yellow panties, and orange calf length boots. A sheer pink nylon head scarf tied in her hair completed the outfit. There was a clear plastic X stand as well as a fashion booklet. She originally retailed for $4.97 in the Sears catalog.
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| Walking Jamie |
Jamie also had two gift sets which included a Jamie doll.
The first was #1584 Jamie Furry Friends Gift Set
(1970-71) which retailed for 8.99 in 1970 and $7.99 in 1971. The stand-alone Jamie doll was reduced by
$1.00 in 1971 as well. The set came with
a fuzzy orange coat with attached belt, matching hat, her original outfit
(dress with belt, pink head scarf, yellow panties, and boots) gray poodle, pink
collar and leash, dog dish, white bone, box of dog food, and pink bow shoes.
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| Jamie Furry Friends Gift Set |
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| Sears Ad |
The second set, #1247 Jamie Strollin' in Style Gift Set
from 1972, is not listed in the 1972 Sears catalog. That makes me to believe it may have only been
available at Christmas time in the Sears store (the stand-alone doll wasn’t
listed in the catalog in 1972 either, but I did read the doll was available by
mail-order through the fall). The gift set
included the doll wearing a red, blue, and yellow knit dress with crocheted
blue belt, matching red calf length boots, and a blue sheer nylon head
scarf. Also included in the box was a
second outfit which consisted of blue bell-bottom knit pants, with a matching
blue and yellow knit top. Blue pilgrim
shoes completed the outfit. Jamie also had
a white poodle with a blue collar and a blue and yellow ball.
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| Walking Jamie Strollin' in Style Gift Set Not shown: Blue pilgrim shoes. (Photo courtesy of Catherine) |
Strollin’ in Style is by far the most difficult of the two gift sets to find complete, and it usually commands a higher price on the secondary market.
The only clothing that was made specifically for Jamie were
the items packaged in her gift boxes, and the clothing she wore in her original
box. Fortunately, Jamie was the same
size as Barbie and could wear all her beautiful fashions as well.
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Jamie did have two
Sears exclusive doll cases that were made for
her in 1971; Jamie’s Party Penthouse, which was a luxury apartment that also could hold
four dolls (it retailed for $9.99), and Jamie’s Studio Apartment, which opened into a room
of her own, and could store one doll (it retailed for 4.49).
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| Jamie's Party Penthouse |
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| Jamie's Studio Apartment Case |
With the decrease in price after only one year, Walking
Jamie probably wasn’t the doll kids were asking for. But forty-six years later she is the doll
collectors are wanting!
