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Thursday, July 7, 2016

Barbie of the Month: Walk Lively Steffie

The beautiful #1183 Walk Lively Steffie with her pretty brown eyes and dark brunette hair was Mattel’s big surprise for 1972.   
 
 
Walk Lively Steffie
 
 
Steffie was packaged wearing a one-piece sleeveless jumpsuit with a soft pink chiffon scarf that she tied around her neck to accent her ensemble, with closed toe chunky pink shoes which completed her stylish outfit.
 
 
Walk Lively Steffie
 
 
She came with a unique walk-n-turn stand.  With or without the stand she could walk using her legs.  Her head would turn back and forth and her arms would swing.  Mattel described her “looking very graceful”.  There was no fashion booklet included in the set.  In 1972, Mattel stopped including fashion booklets with their dolls.
 
Walk-n-turn stand

 
Walk-n-turn stand

 
 
 
 
 
 
Steffie had long brown hair which she wore in a flip, real eyelashes, and bendable legs.  Her waist could twist ‘n turn as well
 
Look at those long eyelashes!

 
 
There were four Walk Lively dolls released in 1972; Barbie, Ken, Steffie, and Miss America.  All the Walk Lively dolls included a walk ’n turn stand (except for the mail order version of Miss America from the Kellogg Company).  The walk ‘n turn stands were all tan in color except for Miss America’s which was white.  All Walk Lively dolls are marked: ©1967 Mattel, Inc./U.S. Pat. Pend./Taiwan. 

 

Walk Lively Barbie, Ken and Steffie (From Mattel Catalog)


Miss America  (From Mattel Catalog)
 
I love the commercial that debuted with three of these dolls.  Miss America was not in the advertisement.
 
 
 
Walk Lively Steffie retailed for $4.97 in the Sears catalog and $4.77 in the Montgomery Ward & Co catalog.   Since her release, her popular head mold has been used on numerous other dolls in the Mattel line.
 

 
 
Happy Hunting!
 
 
 
 
 
 
 

2 comments:

  1. A very nice and interesting report as usual. Kisses from Spain.

    ReplyDelete
  2. I love the walk lively dolls and stands and love the dolls from the 70s and very nice report and blogs.

    ReplyDelete

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