Showing posts with label Montgomery Ward catalog. Show all posts
Showing posts with label Montgomery Ward catalog. Show all posts

Monday, February 5, 2018

Barbie of the Month: Barbie and Ken (Tennis) Gift Set

The #892 Barbie and Ken (Tennis) Gift Set is one of my favorites.  Interestingly, we all call it the “Barbie and Ken Tennis Gift Set”, but Mattel didn’t include the word “Tennis” in the name, although the picture on the box depicts the couple with their tennis racquets. 

 

The set was released in 1962 and 1963 only.  The early set came with a #750 flocked hair Ken and #850 Ponytail Barbie doll or #850 Bubblecut Barbie.  Later it could be found with a painted head Ken as well.


Ponytail Barbie and Flocked Hair Ken


This fabulous set included so much. Barbie in her red one-piece swim-suit and Ken in his red swim trunks and yellow towel, or red swim trunks and matching striped terry-cloth lined jacket.  Both dolls were placed in their plain white boxes, box liner (no top), black metal stands, and proper wrist tags. Ken wore cork sandals and Barbie sported her red open toe shoes and pearl earrings.  Barbie’s box included the blue 1962 Barbie and Ken booklet as well.




The clothing consisted of nearly the complete #941 Tennis Anyone ensemble: Jacket, socks, shoes, tennis book, sunglasses, tennis racquet, and tennis balls. The white tennis dress was replaced with a white scoop neck playsuit.  Ken had the complete #790 Time for Tennis ensemble: shirt, sweater jacket, shorts, socks, shoes, sunglasses, tennis racquet, and tennis balls.  Each tennis ensemble for Barbie and Ken include two tennis balls, but the gift set had a total of two.

This beautiful set also included Barbie’s pretty yellow silk sheath dress, orange gathered pak skirt, pink bra and panties, orange clutch purse, orange open toe heels, red wide pak belt, and pearl necklace.  Ken also had a pair of white undershorts, green corduroy pants, green socks, red and green sport shirt, and brown shoes with white tops.





The box is one of the bigger gift set boxes.  It measures 17 inches deep by 27 inches wide (for those of you wondering if you have room to showcase it!).  It has a blue liner to which the clothes are attached by white string.

End of box showing the stock number


The set was featured in the Mattel Catalog in 1962 and 1963.  It retailed for $15.00.  In 1962 and 1963 the Montgomery Ward catalog contained the set as well, but the box was replaced with a plastic doll carrying case.  The retail price for that set was 13.77, or $10.99 without the case. 


1962 and 1963 pictures of the set in the Montgomery Ward Catalog


This is a very difficult set to find, both complete in the box or the box alone!  It’s such a treasure once you acquire it.


Happy Hunting!



Be sure to visit my web site for more Barbie!
www.MyVintageBarbies.com


Friday, August 1, 2014

Barbie of the Month: Montgomery Ward Reissue Barbie 1972



Montgomery Ward & Co. was founded in Chicago, Illinois in 1872 by Aaron Montgomery Ward, who started his business as a mail-order company. It was also the very first mail-order business in the world.   

Mr. Ward began his company by purchasing products wholesale, and then retailing his merchandise directly to the rural community.   

He started with just 163 items in his first “sheet” catalog, and in 1876, only four years later, grew the catalog to a whopping 3000 items and 152 pages.  



1876 Pocket sized catalog (152 pages)

The slogan that was adopted in 1875: “Satisfaction Guaranteed or Your Money Back” was an important part of the rapid growth of the company.  By 1904, his catalogs were being mailed to over three million customers.  The first retail store opened in 1926, and by 1930 store sales exceeded the catalog sales.  In 1931 there were more than 530 retail stores. The catalog business came to an end in 1985. In 2001, after almost 130 years in business, the company closed its doors.

In 1972 the Montgomery Ward toy department released a re-creation of the Original Barbie doll dressed in a one-piece strapless zebra print swimsuit with white open toe heels.  This doll was to commemorate the stores 100th anniversary.  The #3210 Montgomery Ward Reissue Barbie was exclusive to Wards, and therefore makes finding her on the secondary market much more difficult.

#3210 Montgomery Ward Reissue Barbie


The advertisement for the doll in the Wards catalog reads “1959 Original Barbie”, but in fact she more closely resembles that of the #5 ponytail doll from 1964 because of her hollow body and Japanese markings (Midge™/1962/Barbie®/1958/by/Mattel,Inc./Patented).  She is easily distinguishable because of her slightly darker skin tone, which the earlier ponytails did not have.


Page from the 1972 Montgomery Ward Catalog



The original sales price listed in the 1972 catalog for this doll was $2.77, and she was sold alongside other exclusive reproduction dolls (1956 Shirley Temple, 1925 Bye-lo Baby, and the 1919 Kewpie Doll).


Barbie’s hair was made with a stiffer saran material like the later ponytail dolls from 1961 to 1964, and she was only available in brunette.  The earlier ponytail dolls from 1959 to 1960 had much softer hair. 






There are two versions of this pretty lady.  The first is the in-store doll who wears striking red toe and nail polish, and who came in a plain pink box with a clear face marked “The Original Barbie Doll”.   The other version was sold strictly by mail order through the catalog, and this doll did not wear any nail or toe polish.  She came in a brown shipper box.  Both versions wore a pink Barbie wrist tag that read “Genuine Barbie By Mattel”, and the reverse side of the tag is marked “Japan”.

Store and Catalog Version (missing wrist tag on catalog doll)

I have both versions in my collection, and I hope you find one too!


Happy Hunting!