Barbie of the Month: Twist 'N Turn Trade-In Barbie

In 1967 the ever so popular #1162 Twist ’n Turn Trade-In Barbie was one of Mattel’s most successful Barbie Doll promotions of all time!   

#1162 Barbie

 

Barbie underwent a total make-over for this rollout.  She had a brand new head mold, her waist could twist and turn, she had long rooted eyelashes, and beautiful long uneven cut hair with a few side pieces that were pulled to the top of her head to form a tiny ponytail. She also had a softer pink skin tone to her body.

 

Here's my #1162 TNT Trade-In Barbie Doll
with her box that has the gold sticker that reads
"Special Introductory Price"





Mattel’s ad campaign was very effective, which was mostly due to the television ad that starred Maureen McCormick, who later played Marsha Brady on the Brady Bunch television show (1969-1974). In just the first month (May 1967), there were 1,250,000 dolls that were traded-in during the promotion.  All the old dolls that Mattel received were given to charity.  It makes you wonder how many number 1 and 2 ponytail dolls were in the bunch!

 



1967 Television Ad

 

 



Magazine Ad from Family Circle Magazine (1967)

 

 

To acquire this new mod Barbie doll, all you had to do was take your old Barbie doll, in any condition, to a participating toy store along with $1.50 (which was half the price of a new doll at the time).  In exchange, you would be handed the new mod Twist ‘n Turn Barbie doll in the hair color of your choice; Sun Kissed (light blonde), Summer Sand (ash blond), Chocolate Bon Bon (dark brown) or Go Go Co Co (Light Brown).  Even though these dolls had cool names for their hair colors, the boxes were marked with the actual humdrum hair color name.

 

The mark on her bottom reads: ‘©1966 Mattel, Inc./U.S. Patented/U.S. Pat Pend. Made in Japan’.  It’s important to note that some of the dolls have “Made in Japan” all on one line.

 



Here's another one of my pretty Trade-In Dolls

 

Barbie came wearing a salmon two-piece swim suit made of a vinyl type material with a one-piece swimsuit, which was white cloth netting trimmed in salmon that went over the top. She wore a matching salmon colored hair ribbon in her hair.  On her wrist was the official Barbie wrist tag.  A paper fashion booklet titled “The World of Barbie Fashions” was included as well.  She was packaged in a sealed plastic bag and she and all of the items listed came inside the official Trade-In box. The #1162 and the #1160 model dolls are identical, except for their box, and the #1162 trade-in doll did not come with the X stand that can be flipped over and used as a chair.



Notice the hair color on the end flap of the box

Today, there is some controversy around some of the rare, unusual hair colors that can be found on these dolls, such as titian, eggplant, champagne, and platinum.  Some of the dolls with these uncommon hair colors have simply changed over time from their original color which was caused by oxidization.  But I believe Mattel added some to the mix, either as a prototype, or just for fun!





 This TNT has the Platinum/Silver Hair Color

 

This was and still is one of my favorite Barbie dolls of all time.  Being one of the lucky girls who traded in one of my old dolls for the pretty new and up-to-date mod Barbie is reminiscent of my childhood, and is a very special memory for me.

Happy Hunting!